ZOOM
Blockbuster
Overview
The ZOOM Hotdog Relaunch reimagines the fast-food menu as a cinematic experience. By giving distinct "movie poster" identities to flavors like the "Masala Hotdog" and "Chili-Cheese," we turned a product launch into an entertainment event, driving engagement through visual storytelling that promises "Flavor with Every Bite".
Client:
ZOOM
Year:
2024
Category:
Art Direction, Campaign Design, Social Media Content
The Challenge
ZOOM needed to announce the return of their hotdog lineup with a bang. The goal was to move beyond standard food photography and create a "premiere" atmosphere. We needed to transform a convenience store snack into a must-see event, treating every flavor profile as a protagonist in its own epic story.
The Solution
We conceptualized the "Flavor with Every Bite" campaign, positioning each hotdog as the star of its own cinematic universe. Using high-impact composites, we built fantastical worlds that visually represented the ingredients: a volcanic landscape for the spicy "Lava Hotdog", a lush green wilderness for "Pestopia", and a desert epic for the crunch of the "Qarmasha". Each visual mimics a movie poster, complete with titles like "Ultimate Showdown" and "Epic Meltdown," turning the menu into a lineup of summer blockbusters.
